01 · The challenge
How do you stand up a related entity without merging the pipeline?
CTS — Ceyhun Tunalı & Sons — is a Cyprus developer that operates parallel to Cyprus Constructions. The two brands share a Director, share an operational culture, share a geography. They do not share buyer pipelines, units, or finance.
Most CRM tools force you to pick: one tenant with messy tagging, or two completely separate logins with no shared infrastructure. Neither was acceptable. Martin Masterumbe — Director of operations at Cyprus Constructions, and the person who would also administer CTS — needed one identity, two organisations, zero leakage.





